Conscious Cook belongs to a network of blogs promoting and examining the growing food movement. It's part politics, part economics and part home cooking. The goal is a complete transformation of North American food culture. Welcome!

Whole Foods Reminds Everyone That Branding Is Often Fake

If you’ve been watching the food news this week, then you know all about the Wall Street Journal op-ed of Whole Foods CEO, John Mackey, and the boycott that resulted from it.

Has Whole Foods CEO, John Mackey, been demonized by the left? (Bonus question: has this picture been Photoshopped?)

Lots of copy has been spilled [...]

The Problem with PR

A few months ago, in the early days of Twitter, an interesting thing happened. Twitter was pregnant with inclusive, bipartisan promise way back then. The future looked bright, like M.J. circa 1988 or Britney before she married K-Fed. Here’s what happened: some of the PR folks at Monsanto responded to the many angry attacks on [...]